Chris Bauerle has been appointed vice president of North American sales and operations for Insight Editions.
In his new role, Bauerle will partner with the Simon and Schuster distribution team and various retail partners across Insight Editions’ channels to aggressively expand the company’s market share and bring operational excellence to its sales and operations’ functions.
“[Bauerle’s] experience will help drive Insight Editions’ and Weldon Owen’s publishing strategy, develop new partnerships, and deepen our relationships with our existing partners, including the Simon and Schuster distribution team.” says Insight Editions’ founder and president Raoul Goff.
Before joining Insight Editions, Bauerle was vice president and director of sales and marketing for Sourcebooks, where he drove corporate and point-of-sale growth as well as lead the sales, retail marketing, and creative services teams.
“I joined Insight Editions at a critical moment in its history,” Bauerle says, “The reputation that it
has built for innovation, unparalleled quality, and truly unique content has been bolstered now by one of the fastest growth rates in the industry. By deepening and expanding partner relationships, the opportunities for the world-class brands with which we are entrusted are enormous.”
