ZAG, the animation studio behind Miraculous – Tales of Ladybug and Cat Noir, will celebrate the brand in Latin America with a pan-regional “Miraculous Day” promotion on August 8. This celebration is a continuation of the first “Miraculous Day” which was celebrated in Brazil by ZAG and Gloob in 2019. The initiative garnered such success that the promotion is being expanded throughout Latin America.
The campaign includes on-air content, multiple influencer and social media campaigns, and promotions at more than 700 retailers, with Miraculous character meet-and-greets at shopping malls and amusement parks throughout the region. The Miraculous Day celebration will take place in Brazil, Argentina, Chile, Peru, Mexico, Colombia, and Central America ZAG plans to expand Miraculous promotions in key territories tied to seasonal events such as back-to-school season in Mexico, Kid’s Day in South America, and month-long Miraculous events in Brazil and Central America.
“On August 8, we will celebrate Miraculous fandom throughout Latin America with a multi-pronged promotion that extends from the screen to online and in-stores,” explains Angela Cortez, vice president of consumer products, Latin America, ZAG. “We are excited by the enthusiastic response from our content and retail partners to make Miraculous Day 2022 a fun and memorable event for our millions of fans across the region and to raise more awareness for our unique brand.”
As a part of the promotion, Miraculous – Tales of Ladybug and Cat Noir seasons one to four and two never before seen Miraculous movies will stream on Disney+. Additionally, Disney+ will post special content regarding Miraculous on its social media platforms. A wide array of toys and other consumer products from Playmates Toys, TCG Toys, and others is in stores now with more rolling out in the months ahead.
