Animation studio ZAG is continuing to expand the reach of the Miraculous: Tales of Ladybug and Cat Noir series, partnering with YouTube channel LankyBox to develop plush, apparel, and home decor.
The Miraculous x LankyBox collaboration will include a number of products featuring LankyBox characters like Boxy, Foxy, and Rocky dressed as favorites from the Miraculous series. Foxy will be available dressed as Ladbyug and Boxy as Cat Noir, among others. The new collection will also feature plush, T-Shirts, and a two-in-one blanket pillow for kids. The padded character pillow with storage space for the blanket makes it easy to use both in the home and on the go.
The LankyBox channel was originally founded by Justin Kroma and Adam McArthur and produces content featuring animated characters with a focus on gaming, music, and internet trends. The channel has continued to grow in popularity since its inception, now boasting more than 25 million subscribers on YouTube.
“With the immersive world of LankyBox, Justin Kroma and Adam McArthur have created a pop culture phenomenon featuring original characters that has propelled viewership with over 25 billion lifetime views,” says Hyde Schram, Vice President, Global Partnerships, ZAG. “Miraculous and LankyBox fans alike are going to clamor to collect these cool limited-edition products created by this unique partnership.”
The new collection is expected to release in the second half of this year. Also coming soon for the Miraculous brand is the July 28 release on Netflix of Miraculous: Ladybug & Cat Noir, The Movie.
