IMC Toys, known for its Cry Babies brand of nurturing dolls, is expanding beyond the doll category with its new brand, Dinobytes.
Dinobytes is a game with a classic battling play pattern, in which the player’s goal is to knock their opponent’s helmet off in order to win.
There are multiple iterations of Dinobytes available exclusively on Amazon — the first being the individual Dinobytes. It includes Dilo, Pari, Rexy, and Carner for $9.99 each. Each Dinobyte is ready to battle and has a helmet on. All kids have to do to go head-to-head is move the dino’s tail to rotate the head and press the button on the tail to activate a lunging chomp attack.
There is also Dinobytes Deluxe Cannon ($14.99), which comes with battle advantages that include a clip-on missile launcher and four projectiles.
Finally, the line also includes Dinobytes Battle Arena ($24.99), which is the arena that comes with two exclusive Dinobytes. Kids can use any of their Dinobytes in the arena.
“We’re very excited to be expanding our product lines to engage with a new demographic of kids,” says Crystal Ganir, Vice President Global & North America Head of Marketing IMC Toys. “We know they’ll love the exciting battling play pattern and the ever-popular dinosaur theme, [and] parents will love the fact that Dinobytes gets kids away from the screen and socializing with one another.”
