Spielwarenmesse eG is preparing for next year’s Spielwarenmesse, which will run from Jan. 28-Feb. 1 in Nuremberg, Germany. The international trade show features the latest and greatest in toys and games. In 2025, those toys and games will see a shake-up in hall placement designed to open up more space for growing product categories and provide improved organization.
We have analyzed each one of our 13 product groups to ensure they are perfectly positioned. With the new allocation and expansion of the halls, we are ensuring that Spielwarenmesse remains fit for the future and offers improved benefits to visitors.
The new floor plan will incorporate Hall 3C into the show for the first time, where products in the “Baby and Infant Articles” and “Lifestyle Products” categories will be on display. From there, it’s a short distance to Halls 1, 2, and 3.
Hall 2 will now host the “School Articles, Stationery, Creative Design” product group. “The cancellation of Insights-X has led to high demand from exhibitors in the stationery sector who now wish to present themselves at the Spielwarenmesse,” says Florian Hess, Member of the Executive Board at Spielwarenmesse eG.
Hall 7 will see some changes in layout for improved product synergy. Spielwarenmesse eG reports it’s considering desires to have the “Model Railways and Model Construction” product group closer to the “Technical Toys, Education Toys, Action Toys” product group. In the future, Hall 7 will also host the “Sports, Leisure, Outdoor” (Hall 7A) group and “Services for Trade and Industry.”
Next year’s Spielwarenmesse will continue to build upon previous years, expanding and welcoming additional products to the Nuremberg Exhibition Center.
“The changes are aimed at further increasing the appeal of Spielwarenmesse and promoting synergies, but also at highlighting opportunities for expansion that will provide the best possible trade fair experience for all participants,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG.
