The Dr. Lisa Brands Co. has been named the master licensee for McGraw Studios’ Love You Forever brand, based on the children’s book from author Robert Munsch and illustrator Sheila McGraw that has sold more than 36 million copies.
“You love the book; now experience the brand,” says Dr. Lisa Williams, CEO and Founder of The Dr. Lisa Brands Co. “We met Sheila McGraw nearly a year ago and are beyond excited to work together to expand coveted themes from the cherished book into a relatable product line for parents and children alike.”
The award-winning toy manufacturer will produce and distribute a range of products inspired by the book, including infant toys, apparel, nursery accessories, bedding, bibs, swaddles, plush toys, shower gifts, and party items.
“This marks a fresh chapter for Love You Forever — both the book and the brand,” McGraw says. “Dr. Lisa’s dedication and belief in our brand make The Dr. Lisa Brands Co. the perfect partner to launch the nascent brand. Together, we are poised to take the book’s magic and sentiment and introduce it into the everyday lives of families everywhere.”
Dr. Lisa Brands will showcase its plans for Love You Forever at Booth 575 during the ABC Kids Expo in Las Vegas from May 15-18, 2024.
Visitors can also pick up a copy of the 2024 edition of The BIG Toy Book at ABC Kids Expo, while supplies last!
