Hape Toys and Canspan BMG are teaming up to promote Hape’s sustainable toys for preschoolers and babies for the second half of the year.
The partnership will feature paid digital and social media campaigns, influencer programs, new content, and creative development.
We were looking for an agency that has the team, experience, and abilities to help Hape strategically achieve our objectives for 2024 and drive momentum into 2025. Canspan clearly demonstrated their knowledge and passion and created a marketing plan that was truly unique and laser-focused. We are committed to this partnership.
“Working with a company like Hape is a great addition to our agency’s client roster,” says Jamie Berman, President of Canspan. “For the past few months, we’ve been working on a comprehensive strategy for Hape. We’re thrilled to have the opportunity to now execute our plan, together with their dynamic marketing team.”
Through the partnership, Hape aims to launch new toys, drive sales at major U.S. retailers, and continue to build brand awareness across North America.
