Innov8 Creative Academy, toy developers and makers of the Deddy Bears brand, has revealed licensing partnerships with Jay Franco & Sons, PlayMonster, and Trends International. Released in late 2023, the collection of plush bears combines horror with whimsical design elements. Each bear comes packaged in a small coffin box with information about its personality, strengths, and weaknesses. Innov8 Creative Academy seeks to expand the property’s merchandising into home goods and craft and activity kits through these partnerships.
Jay Franco & Sons, known for its textile manufacturing, will develop the home goods for this partnership, including bedding, bath products, and room décor. In a similar vein, Trends International will develop posters, framed artwork, and calendars featuring the bears. PlayMonster will develop crafting accessories, coloring kits, and crafting kits like the “Make-A-Deddy Bear” set.
Fans of the brand can also expect Series 3 of the collection to be released before the holiday season in stores such as Hot Topic, GameStop, Claires, Five Below, and others. For more information on the partnerships and the Deddy Bears brand, visit their website and stay updated on future product releases via their TikTok and Instagram.
