Moonbug Entertainment, known for brands such as CoComelon, Morphle, and Blippi, recently welcomed Stephanie Bailey as its Head of Global Toys.

Prior to joining Moonbug, Bailey served as the Head of Global Toys at Paramount. In this role, she was responsible for building a team that focused on fan engagement and commercialization across several properties, including SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, and more.

Bailey also held the position of Divisional Business Manager for Babies “R” Us and played an integral role Toys “R” Us’ acquisition of FAO Schwarz. The toy and licensing industry executive helped numerous toy companies launch products, brands, and more. In addition to her position as Head of Global Toys at Moonbug Entertainment, Bailey serves on the boards of Women in Toys, Licensing, and Entertainment (WiT) and The Toy Foundation.

For more information on Moonbug Entertainment’s toy and brand portfolio, visit moonbug.com.

About the author

Samantha Connell

Samantha Connell

Samantha is an Assistant Editor for The Toy Book, The Pop Insider, and The Toy Insider. She loves to write, craft, watch Pride and Prejudice, and play with her adorable dog, Willow. She is a Ravenclaw, Star Wars fan (prequels included), and Clemson alumna. She also thinks that she is the favorite aunt.

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