Mattel is rereleasing its collection of My Scene dolls from the 2000s for a new era of play.

The My Scene dolls first hit the scene in 2002 with iconic Y2K styles and a matching webpage that featured the stories of the dolls that kids would grow obsessed with until the line was discontinued in 2009. Now, a new generation of parents can introduce their kids to the early 2000s with these iconic dolls. 

There are three dolls in the lineup. The My Scene Barbie doll features a reimagined look based on her original outfit, complete with a red moto jacket, a newsboy cap, red-tinted sunglasses, a saddlebag, and red block heels. My Scene Madison is decked in blue, with cargo jeans, a blue butterfly crop top on top of a mesh T-shirt, blue sunglasses, a denim bag, chunky platforms. Finally, My Scene Chelsea is pretty in pink, with a faux fur coat with a pink lining, a pink halter top, a denim skirt, and 2000s accessories like butterfly clips, hoop earrings, and knee-high boots. 

The My Scene Barbie dolls are available now at mattelcreations.com and other major retailers.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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