Asmodee US has named Adam Lovell as its new Director of Hobby Sales starting in the new year. Lovell has almost 20 years of experience in the games industry, including at Southern Hobby, Paizo Publishing, and CMON. Lovell currently serves as the Senior Business Analyst of New Releases at Asmodee US.

Adam’s extensive experience and deep understanding of the hobby games industry make him the perfect fit to lead our hobby sales team. His commitment to building strong partnerships and his innovative approach to sales are exactly what we need to drive growth and deepen our impact within the hobby games community.”
Julien Sharp, General Country Manager of Asmodee US

“I am honored to take on this new role at Asmodee US,” Lovell said. “The hobby games community has been a cornerstone of my career, and I am deeply passionate about supporting retailers and players alike. I’m excited to work alongside our incredible team to strengthen our partnerships, explore new opportunities, and continue delivering the joy of gaming to fans everywhere.” 

In this new role, Lovell will focus on strengthening Asmodee US’s relationships with hobby retailers, launching sales initiatives, and increasing the company’s presence in the hobby games market.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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