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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

GennComm Patents Its Latest Innovative Plush Material

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People of Play Opens Nominations for 2025 TAGIE Awards

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Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

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Moose Toys Debuts Exclusives Ahead of SDCC

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The LEGO Group Unveils Grand Line of One Piece Building Sets

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Care Bears to Star in Live Action Feature Film

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Nintendo Reveals New Game Titles for Nintendo Switch 2 Launch

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Scholastic to Publish Paris Hilton’s Books in New Deal 

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Toys "R" Us Australia and New Zealand

Trouble Down Under: Toys ‘R’ Us ANZ Folds Again

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Beyblade X World Championship Brings High-Stakes Competition to Anime Expo

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Switching the Game: Nintendo Switch 2 Launches Today

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The LEGO Group Launches ‘She Built That’ Campaign

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TOY NEWS

    Toy Manufacturers to Present Trends at ToyPreview
    Four months before Spielwarenmesse eG, 22 exhibitors will present their latest product lines and supporting marketing campaigns for next year at ToyPreview from Oct. 6 to 7. The companies will meet with central buyers, representatives, licensors, and members of the media in Hall 12.2 and its adjoining foyer at the Nuremberg Exhibition Center.  
    October 4, 2016
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    ThreeSixty Group Acquires FAO Schwarz
    ThreeSixty Group Inc. has acquired FAO Schwarz from Toys “R” Us Inc. The terms of the transaction were not disclosed. The new ThreeSixty-designed FAO Schwarz toy collection will be inspired by the products and in-store experience at the former FAO Schwarz flagship store in New York City. Intended to evoke the creativity of childhood, the new FAO Schwarz collection and in-store experience will be available at select retailers until next fall. Until then, FAO Schwarz merchandise will be available online and at Toys “R” Us stores across the country.
    October 4, 2016
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    ZAG Launches Miraculous Ladybug YouTube Channel and Webisode Series
    ZAG America LLC launched a 54-episode Miraculous Ladybug YouTube Channel and webisode series. The channel and all of its exclusive content centers around its animated series, Miraculous: Tales of Ladybug & Cat Noir, which currently airs worldwide in more than 80 countries on Disney Channel and in the U.S. on Nickelodeon.
    October 2, 2016
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    Spielwarenmesse Offers Webinars for Exhibitors
    Spielwarenmesse will offer free webinars from Oct. 19 to Dec. 14 to provide exhibitors tips to have a successful show. Daniel Gundelach, trade fair marketing director and consultant, and Marlene Hosch of Speilwarenmesse eG will lead the webinars. In response to high demand over recent years, the seminar programs have been extended.
    October 1, 2016
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    More than 150 Companies Exhibit at Kids India 2016
    The fourth Kids India 2016 convention was held from September 15 to 17. There were more than 5,000 trade visitors, in addition to 150 national and international companies representing 350 brands. The B2B fair took place at the Bombay Convention & Exhibition Center.
    October 1, 2016
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    WIT to Host First-Ever NYCC Panel
    Women in Toys, Licensing & Entertainment (WIT) will execute its first WIT panel at this year’s New York Comic Con (NYCC). The panel, “Strong is Beautiful—Empowering Girls through Entertainment” will take place on Oct. 9 at 12:15 in room 1A02 at the Jacob K. Javits Convention Center.
    September 30, 2016
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    Southard Communications, Freeman PR to Merge
    Southard Communications Inc. and Freeman Public Relations Inc. have announced plans to merge to form Southard|Freeman Communications Inc. The new company expects to begin operations at the beginning of next year with a staff of 25. The company will maintain Southard’s NYC headquarters and offices in Chicago and Los Angeles, as well as Freeman’s New Jersey office.
    September 30, 2016
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    NRF Says Superhero Is Top Costume Choice for Halloween
    More kids this year will be celebrating Halloween dressed as their favorite superheroes, as princess costumes fall to the No. 2 spot after 11 years, according to the National Retail Federation’s 2016 Halloween Consumer Top Costumes Survey from Prosper Insights & Analytics. Spending on Halloween costumes is expected to reach $3.1 billion, with 67 percent of Halloween celebrants to purchase costumes this year.
    September 30, 2016
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    Mattel, StartApp Enter Multi-Year Collaboration
    StartApp has entered a strategic partnership with Mattel to develop digital experiences for Mattel’s brands, including Barbie and Hot Wheels. Under the multi-year agreement, StartApp will become Mattels’ premier license to create digital stickers, emojis, wallpapers, GIFs, mobile app themes, avatars, memes, and related apps for a number of Mattel’s global consumer brands.
    September 29, 2016
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    Disguise to Launch The Lego Batman Movie Costumes
    Disguise Inc., the Halloween costume division of Jakks Pacific Inc., will create kids’ Halloween costumes and everyday dress-up based on Lego Batman and Lego Batgirl characters from the feature film The Lego Batman Movie, opening Feb. 10.
    September 29, 2016
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    IAmElemental to Offer Giveaways, Limited Edition Figures, and More at NYCC
    IAmElemental will offer giveaways, limited edition merchandise, raffles, and photo opportunities at its New York Comic Con Booth 1764 from Oct. 6 to 9. Booth visitors will have the opportunity to pose with superhero Exploration’s wings, which is a human-scale animatronic wing set with a nine-foot wingspan. Academy Award-winning Jim Henson’s Creature Shop fabricated the wings exclusively for IAmElemental. Fans who take a photo with Exploration’s Wings will receive an exclusive IAmElemental cloth Superhero mask or chose a button pin in one of two colors. 
    September 29, 2016
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    Wicked Cool Toys Relaunches Teddy Ruxpin
    Wicked Cool Toys is relaunching Teddy Ruxpin next fall, 25 years since the bear originally made its debut. Released in 1985 as an animatronic storytelling bear, Teddy Ruxpin told stories through a rear-loading cassette based system that was synced to the bear’s speech pattern. There were 60 original stories with 10 to 15 new stories released each year over a 5-year period, and the bear featured a motorized mouth and eyes.
    September 29, 2016
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The Toy Book - June 2025

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