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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

GennComm Patents Its Latest Innovative Plush Material

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People of Play Opens Nominations for 2025 TAGIE Awards

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Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

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Moose Toys Debuts Exclusives Ahead of SDCC

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The LEGO Group Unveils Grand Line of One Piece Building Sets

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Care Bears to Star in Live Action Feature Film

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Nintendo Reveals New Game Titles for Nintendo Switch 2 Launch

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Scholastic to Publish Paris Hilton’s Books in New Deal 

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Toys "R" Us Australia and New Zealand

Trouble Down Under: Toys ‘R’ Us ANZ Folds Again

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Beyblade X World Championship Brings High-Stakes Competition to Anime Expo

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Switching the Game: Nintendo Switch 2 Launches Today

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The LEGO Group Launches ‘She Built That’ Campaign

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TOY NEWS

    Saban Brands Reveals Next Season of Power Rangers, Partners with Cirque du Soleil
    The next season of Saban Brands’ Power Rangers franchise, Power Rangers Dino Charge, will debut on Nickelodeon next year, and roll out globally later in 2015. Bandai America Inc. will continue as the global master toy licensee for the franchise, creating a new dinosaur-themed product line. Saban Brands has also partnered with Cirque du Soleil Media to develop an original kids property inspired by the Cirque du Soleil brand. The deal includes a new TV series, web content, interactive content, and merchandise.
    February 13, 2014
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    Laser Pegs' Pegasaur Greets Guests at the Toy Fair Entrance
    Laser Pegs will construct a 15-foot-tall, 10-foot-long dinosaur, the Pegasaur, to greet guests at the entrance of the 2014 Toy Fair convention this weekend. A team of four people spent more than a month building the mammoth creature that is illuminated in shades of purple, yellow, green, and red by the thousands of LED lights that are encased inside each tiny Laser Pegs piece used to build it. Here is a video showing the time-lapse construction process:
    February 11, 2014
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    LeapFrog Sponsors PBS Kids Writers Contest
    LeapFrog Enterprises Inc. is the national prizing sponsor for the PBS Kids Writers Contest. The contest is designed to promote the advancement of children’s literacy skills through hands–on and active learning. PBS stations throughout the U.S. will collaborate with schools, public libraries, and other community-based organizations to present the PBS Kids Writers Contest in local communities, with each station selecting local winners. The contest is open to children in kindergarten through third grade. Local winners will be entered into the national contest, where a panel of judges will rank the top 12 entries. National winners will be announced this summer Read more...
    February 8, 2014
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    Regal Entertainment Hosts Exclusive Giveaway Celebrating The Lego Movie
    Regal Entertainment Group will give away a Limited Edition Lego Minifigure to Regal Crown Club Members at all RealD 3-D Regal locations playing The Lego Movie. Regal guests who purchase a ticket to the 3-D movie will receive one “Pyjamas Emmet” minifigure per transaction at the box office while supplies last.  The movie follows Emmet, an ordinary minifigure, as he tries to save the world when he is mistakenly identified as the most extraordinary person. The Lego Movie is the first full-length theatrical Lego adventure and will be released in theaters on February 7.
    February 6, 2014
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    Warner Bros. Consumer Products Brings Godzilla-Sized List of Licensees to Toy Fair
    Warner Bros. Consumer Products (WBCP) enters this year’s American International Toy Fair with an extensive lineup of global licensees in support of its entertainment properties, milestone anniversaries, and upcoming theatrical releases. Bandai America Inc. and Jakks Pacific Inc. will each support Godzilla, from Warner Bros. Pictures and Legendary Pictures, with new toy lines. Jakks’ line of Godzilla products will include an Ultimate Large Scale Godzilla Figure with 12 points of articulation and a length of over 43 inches, making it one of the largest toys in Godzilla history. Other worldwide partners include Rubie’s Costume Co., NECA, and Sideshow Collectibles. WBCP’s Read more...
    February 6, 2014
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    Spin Master’s Air Hogs Offers Custom 3-D Printed Armor Piece
    With the growing popularity of 3-D printing, Spin Master offers a custom part for its Air Hogs Heli Cage Armored Edition, a helicopter featuring removable plastic armor. Samples of the part were built using a MakerBot 3-D printer, which creates real 3-D objects by laying down drops upon drops of plastic material and building them from the bottom up. The custom part was also flight-tested by engineers and tweaked for weight balance. Spin Master now provides an open source 3-D file of the armor part online at the Air Hogs blog. Makers can download it for free and print it Read more...
    February 5, 2014
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    Alex Brands Brings Several Toy Industry Companies Together Under One Brand
    Alex Toys, POOF-Slinky, and Zoob have come together to form Alex Brands, a family of brands that will include several names in the toy industry, including Alex Toys, Slinky, Scientific Explorer, and Ideal. Alex Brands’ collective portfolio will encompass more than 2,000 products spanning the categories of games, science kits, preschool and infant toys, construction sets, craft activity kits, and more. The Alex Brands family will be headed by Fred Keller as president, and steered out of Canton, Mich., and Northvale, N.J. Alex Brands is owned by Propel Equity Partners, which acquired Poof-Slinky in July 2012, Alex Toys in May of last Read more...
    February 2, 2014
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    Disguise Renews Multi-Year Agreement with Hasbro
    Disguise Inc., the Halloween costume division of Jakks Pacific Inc., has renewed its licensing agreement with Hasbro to produce Halloween costumes and accessories based on top Hasbro brands. The new three-year agreement grants Disguise the rights to manufacture and distribute the Hasbro-branded items to all channels in the U.S. and Canada. The agreement includes the rights to produce Halloween costumes based on the theatrical property Transformers: Age of Extinction, as well as classic Hasbro brands My Little Pony, Transformers, and Mr. Potato Head.
    February 1, 2014
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    GoldieBlox Wins Super Bowl Ad from Intuit's Small Business Big Game
    This Sunday, an all expenses-paid commercial for GoldieBlox—an innovative toy company inspiring girls to push limits and think outside the box through storytelling and basic engineering concepts—will air during the third quarter of the championship game. This first-ever small business commercial is courtesy of Small Business Big Game, a six-month competition sponsored by Intuit QuickBooks. It kicked off July 31, the top four finalists were announced in November, and the public was invited to vote for their favorite to win the prize. All four finalists receive free, lifetime use of Intuit small business solutions, including Intuit QuickBooks, payroll, payments, and Read more...
    January 31, 2014
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    LeapFrog Tops Children's Tablets Sales, Unveils Learning Video Series
    The LeapPad line of learning tablets from LeapFrog Enterprises Inc. was the top-selling children’s tablet brand in 2013, according to year-end sales data from The NPD Group. LeapFrog’s LeapPad family of tablets—including the LeapPad2, LeapPad2 Power, and the 7-inch touchscreen tablet LeapPad Ultra—outsold competitors’ learning tablets and Android-based kids’ tablets. LeapFrog has also partnered with Lionsgate Home Entertainment to release the first in a series of full-length learning videos featuring the next generation of popular frog characters made famous in the original Letter Factory DVD collection. LeapFrog Letter Factory Adventures: The Letter Machine Rescue Team includes problem solving and reading Read more...
    January 30, 2014
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    Activision Publishing’s Call of Duty and Skylanders Continue to Top NPD Charts for 2013
    Call of Duty and Skylanders continue to top U.S. NPD charts for last year. Call of Duty: Ghosts was the No. 1 best-selling title overall in December and No. 1 best-selling next generation console title of 2013 on both Xbox One and PlayStation 4. Call of Duty sustained its spot as the No. 1 franchise for the fifth year in a row in the U.S. in both software units and dollars. Skylanders Swap Force was the No. 2 best-selling title overall in December and No. 1 best-selling kids video game franchise in the U.S. for the second consecutive year. It was also the No. 3 Read more...
    January 29, 2014
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    Toys “R” Us Great Trade-In Event Reaches One Million Milestone
    The Great Trade-In event by Toys “R” Us has resulted in the removal of more than one million pieces of used and potentially unsafe cribs, car seats, and other products since the program began in 2009. The company’s ninth “Great Trade-In” event began January 24 and run through February 17 in Babies “R” Us and Toys “R” Us stores nationwide. This year, Toys “R” Us has issued a call for action for customers to rid their homes of unsafe and old baby products and exchange them for savings on new items. During the event, stores will accept any used cribs, car Read more...
    January 28, 2014
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The Toy Book - June 2025

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