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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

GennComm Patents Its Latest Innovative Plush Material

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People of Play Opens Nominations for 2025 TAGIE Awards

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Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

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Moose Toys Debuts Exclusives Ahead of SDCC

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The LEGO Group Unveils Grand Line of One Piece Building Sets

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Care Bears to Star in Live Action Feature Film

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Nintendo Reveals New Game Titles for Nintendo Switch 2 Launch

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Scholastic to Publish Paris Hilton’s Books in New Deal 

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Toys "R" Us Australia and New Zealand

Trouble Down Under: Toys ‘R’ Us ANZ Folds Again

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Beyblade X World Championship Brings High-Stakes Competition to Anime Expo

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Switching the Game: Nintendo Switch 2 Launches Today

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The LEGO Group Launches ‘She Built That’ Campaign

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TOY NEWS

    Hasbro and Ubisoft Partner to Bring Hasbro Games to Consoles
    Ubisoft will develop and publish current and next-generation console games based on some of Hasbro’s most popular gaming brands, including Monopoly, Scrabble (in the U.S. and Canada only), Trivial Pursuit, Risk, Battleship, and Cranium.
    August 10, 2013
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    Toysmith Recalls Light-Up Soft Plastic Frogs and Ducks Due to Choking Hazard
    Toysmith has recalled its light-up soft plastic toy frogs and ducks. These toys have a metal conductor pin on the bottom that can come out, posing a potential choking hazard. Consumers are advised to stop using these items immediately, to keep them away from children, and to return any to their place of purchase for a refund. The plastic toys were sold exclusively at Cost Plus World Market between July 2012 and December 2012 at $3 each. The frog came in green and the ducks came in yellow, pink, and clear. Each toy is approximately 2.25 inches long and 1.5 Read more...
    August 10, 2013
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    Kidz Bop Kids to Perform at Venues in New York and New Jersey
    The Kidz Bop kids will be performing at various venues in New York and New Jersey from August 8 to 11. The kids performed at the Pre-Game show at the New York Mets game on August 8 at Citi Field. One of the members, Eva, will also be singing the National Anthem. The kids will then perform at Rye Playland on August 10, and will play at the Encore Event Center on August 11.
    August 9, 2013
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    Registration for TIA's Sixth Annual Washington D.C. Fly-In is Open
    Representatives of small, mid-size, and large toy companies are invited to make their way to the nation’s capital for a line-up of events scheduled for this year’s Toy Industry Association, Inc.’s (TIA) Washington D.C. Fly-In, to be held on September 17 to 19. Each activity will showcase to federal policymakers the impact that the U.S. toy industry has on the economy, and the positive role that toys play in the development and well-being of American children. A Congressional Toy Caucus will launch during the Fly-In. Its goal is to help advance the discussion of toy safety, the value of play, Read more...
    August 9, 2013
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    Mattel Co-Sponsors Children’s Institute Inc.'s Back-to-School Giveaway
    Mattel and nearly 20 other sponsors provided support for the second Watts Back-to-School Giveaway, which furnished much-needed educational resources for children pre-school age to 12th grade. The event was hosted by Philanthropic Society Los Angeles, a support group of Children’s Institute Inc. (CII). The Watts Back-to-School Giveaway benefited approximately 4,000 to 5,000 children and their families who live in one of Los Angeles’ most challenged communities. They receive services from CII—a nationally recognized organization that helps children and youth severely affected by community and family violence. In addition to receiving filled backpacks, attendees learned about good nutrition and healthy cooking through Read more...
    August 7, 2013
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    Crayola Launches Colorcycle Marker Program
    Crayola has launched its nationwide Colorcycle marker program, which transforms used markers directly into clean energy. The program is the latest innovation in the company’s continuing commitment to advance its sustainability efforts. The Colorcycle marker program will allow students to responsibly dispose of any type of used marker through an in-school collection process, keeping plastic out of landfills. Once the used markers are collected, a unique technology will convert the markers into usable fuel. For decades, Crayola has been an industry leader in creating sustainable solutions. Initiatives include using solar power to manufacture crayons, incorporating recycled plastic into its markers, Read more...
    August 6, 2013
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    Celebrate the Holidays with New Yo Gabba Gabba! LIVE! Holiday Show
    DHX Media and tour producer S2BN Entertainment announced the first ever Yo Gabba Gabba! LIVE! holiday show. A Very Awesome Yo Gabba Gabba! LIVE! Holiday Show Presented by Citi will rock the preschool, parents, and young adult set in nine cities across the U.S. this year. Enthusiastic fans of all ages have the opportunity to see the characters come to life on stage for a live show experience like no other. Presale tickets for Citi credit and debit card members will be on sale beginning August 6 through Citi’s Private Pass Program at citiprivatepass.com. Public sale begins August 12. Citi card member preferred Read more...
    August 6, 2013
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    Toy Fest West 2014 to Be Held in Las Vegas
    The Western Toy & Hobby Representatives Association (WTHRA) will hold its annual West Coast Toy Trade Show for its second year at the South Point Hotel, Casino & Spa in Las Vegas. WTHRA’s 2014 ToyFest West Show, the largest toy show in the west, will feature more than 600 manufacturers, serving as the West Coast premiere for their new 2014 products. In addition to toys, other represented categories include infant and toddler, gift, educational, museum, hobby, and costume.  Traditionally a manufacturers’ representative show, the move to Las Vegas saw an increase in vendor attendance, which will continue in 2014. Retailers Read more...
    August 5, 2013
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    The Toys Industry Foundation Brings Toys to Kids in Need
    The Toy Industry Foundation (TIF) and its Toy Bank distributed more than 500,000 new toys and games to children in need in all 50 states on a single day on August 1. Dubbed Toys Across America, this special day of toys, play, and fun celebrated the 10th anniversary of The Toy Bank, a program that collects new toys from donor toy companies and delivers them through a network of charities serving kids and families. An interactive map on the Toys Across America website—along with photos, videos, and live updates on Facebook, Twitter, and YouTube—showed the progress as toys were distributed in each state and Washington, D.C. The webpage Read more...
    August 5, 2013
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    DreamWorks Teams Up with Hasbro for Two Franchises
    Hasbro, Inc. and DreamWorks Animation have entered into an agreement to create toys and games inspired by DreamWorks Animation’s B.O.O.: Bureau of Otherworldly Operations and Trolls properties. Through this deal, Hasbro will unveil franchise-inspired product lines across major toy categories, with theatrical releases supporting B.O.O. and Trolls arriving in theaters in 2015 and 2016, respectively. B.O.O.: Bureau of Otherworldly Operations is the classified agency you’ve never heard of and certainly never seen. Dedicated to protecting the Universe from evil hauntings, the agents of B.O.O. have a secret weapon: they are ghosts themselves. When B.O.O. faces its biggest threat yet—an uber-villain with a ghastly plan—top agent Jackson Moss (Seth Rogen) Read more...
    August 4, 2013
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    My Beastly ABC's Now Available for iPhone
    Duncan Studio has released its popular storybook app, My Beastly ABC’s, for the iPhone. Previously available only on the iPad, My Beastly ABC’s has been highly rated and ranked as one of the top ten iPad apps for kids. Through the use of interactive animation and an imaginative plot, My Beastly ABC’s tells the story of a young boy as he encounters mythical creatures from around the world. Each page is filled with artwork and invites readers to interact with characters from the scene. Narrated by actor Jim Dale, of Harry Potter audio book fame, the app is an experience that Read more...
    August 3, 2013
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    Recess Monkey to Release Desert Island Disc
    Family music group, Recess Monkey, has recorded its 10th studio CD, Desert Island Disc, set for release in October. The new album features acoustic instruments conveying the relaxed, sun-drenched pace of good friends exploring a strange new land together. Graced with elegant and colorful orchestrations by Jherek Bischoff, Desert Island Disc is like the calm exhale following a rampaging storm of summer excitement. Guest artists on Desert Island Disc include Justin Lansing of the Grammy-winning Okee Dokee Brothers (banjo), Dean Jones of Dog on Fleas (vocals), and Johnny Bregar (B3 organ). The album was recorded on an island—Bainbridge Island, Wash.—in Johnny Bregar’s Read more...
    August 2, 2013
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The Toy Book - June 2025

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