Thanks to a deal between Addo Play and Spin Master, a new generation of builders will enjoy Meccano. The British toy brand has agreed to a multi-year global licensing agreement with the global children’s entertainment company.
“Our goal is to create a stronger, more dynamic construction category and offer families a truly unique building experience that inspires creativity and learning,” said Dave Martin and Mary Price, Co-Founders and CEOs of Addo Play, in a statement.
Meccano was created in England in 1898 by Frank Hornby. For 125 years, its mission has been “inspiring around the world to bring innovations to life.” For its part, Addo Play will bring a rejuvenated lineup of Meccano products to life, including playsets and STEM toys. Addo Play will also reintroduce the brand to the UK through its partnership with the TEAL Group, which provides access to more than 1,200 retail outlets. The expansion will also target international markets in France, the U.S., Canada, Australia, and emerging markets.
“It’s incredibly exciting to see the Addo Play team bringing new life to the iconic Meccano brand. Strong growth in private label ranges forms a key part of our retail strategy, and we’re well on our way to our 40% participation target while also enabling Addo Play to become an even more powerful player in the international wholesale market,” said Andrew Murphy, TEAL Group Chief Executive Officer.
Spin Master has collaborated with Addo Play in the past. In 2021, the companies agreed to a multi-year licensing agreement for the Fuggler brand, which generated $40 million in global sales in two and a half years.
“Through our collaboration with Addo Play, we hope to inspire a new generation of builders by unlocking the creative possibilities of this timeless construction system,” said André Lake Mayer, Spin Master’s SVP of Global Strategic Partnerships.
For more information about both companies, visit addoplay.com and spinmaster.com.
