Ball, Bounce and Sport, Inc., doing business as Hedstrom, has acquired What Kids Want. Together, the two companies plan to offer an expanded range of outdoor and active toys.
“We are excited to welcome What Kids Want to the Hedstrom family,” says Jim Purtell, President of Hedstrom. “Their passion for creating quality, imaginative toys fits perfectly with our mission to bring joy and entertainment to children worldwide. Together, we look forward to offering even more engaging products that encourage active play and learning.”
The acquisition of What Kids Want is part of an ongoing Hedstrom strategy to both expand its market reach and its product variety. What Kids Want specializes in licensed indoor, outdoor, and impulse and novelty toys. Together both companies can share in their creative talents, bringing consumers products that are fun and innovative.
“Hedstrom is the perfect partner for What Kids Want; we look forward to working with the Hedstrom team,” say Jordan Kort and Steven Kort, Co-CEOs and founders of What Kids Want in a statement.
For more information, visit hedstrom.com.
