BBC Studios is growing its licensing program for the kid’s TV series Bluey. In addition to renewing a multiyear partnership with Moose Toys, the master toy licensee for Bluey, BBC Studios has partnered with new licensees and renewed several other licensing deals.
Spin Master, Horizon Group, and Jay Franco will continue to launch Bluey-themed products. TOMY International has also expanded its Bluey lines, including the addition of the Pop Up Bluey game.
The following new licensing partners will introduce Bluey products this year and next year in the U.S. and Canada: York Wallcoverings, peel & stick wallpaper and wall decals (U.S.); Bestway (HK) International, swim and outdoor (U.S.); Flybar, bumper cars available exclusively at Walmart (U.S.); Creative Kids, reusable dough and activity sets (U.S., Canada); Innovative Designs, stationery (U.S.); KidsEmbrace, travel car seats and push stroller trikes (U.S. & Canada); and Mushie, silicone infant/toddler feeding and silicone bath toys (U.S. & Canada).
BBC Studios has also partnered with NTD Apparel for kid’s apparel (Canada via Nelvana); Phidal for novelty books (U.S. & Canada); PI Kids for an imprint of Phoenix International Publications and sound books (U.S. & Canada); Ruz USA for seasonal décor (U.S.); Simple Modern for co-branded hydration, backpacks, and lunch kits (U.S. & Canada); and TCG Toys for playmats and puzzles (U.S. & Canada).
“Bluey is a sensation around the world and demand for series-inspired product continues to soar,” says Suzy Raia, Senior Vice President, Consumer Products and Business Development, BBC Studios. “With such a popular brand, we’ve been able to secure the best partners in every category who develop truly outstanding products that provide fans with more fun-filled ways to immerse themselves in Bluey’s world.”
BBC Studios also signed licensing deals with new partners for distribution in Latin America, Europe, the Middle East, Africa, Australia, and New Zealand. Certain products that saw success in the U.S., such as Basic Fun!’s Bluey Mash’ems and Jazwares’ Bluey Squishmallows, will be distributed in the UK.
For more information concerning BCC Studios’ Bluey licensing program, visit bbc.com. Visit BBC Studios at Licensing Expo at Booth No. N204.
