BBC Studios, the company with global distribution and merchandise rights to the preschool series Bluey, has renewed its multiyear global licensing deal with Moose Toys. Moose Toys will remain the global master toy partner for Bluey in all territories.
The renewal follows the success of Moose Toys’ current Bluey toy line, the premiere of “The Sign,” an extended Bluey special, and the announcement that a collection of “Bluey Minisodes” will debut this summer. According to Nielson Insights, Bluey was the most streamed kids show in the U.S. last year.
Moose Toys’ current Bluey collection includes plush, mini playsets, figure and vehicle packs, action heroes, and more.
“Moose’s translation of the Bluey brand is best-in-class,” says Andrew Carley, Director of Global Licensing at BBC Studios. “They continue to consistently deliver brilliant products that captivate young imaginations and inspire unparalleled play experiences that celebrate the spirit of Bluey perfectly.”
Moose Toys’ fall Bluey collection will align with BBC Studios’ 2024 Bluey theme: Family Trip. Kids can take the Heeler family to a pretend resort vacation with a 3-in-1 airplane playset and collect new plush products, including like Pilot Bluey, Travel Bingo, and Princess Muffin. The new Heeler Celebration Home, a two-level playset, and new wooden toys and games will also be available soon.
“Bluey has become a fixture in millions of homes, celebrating our unique Aussie way of life,” says Paul Solomon, CEO, Moose Toys. “From backyard [barbeques] to family adventures, Bluey reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of Bluey to life than a family-run, Aussie toy company like us.”
Moose Toys’ Bluey collection is available at moosetoys.com. Bluey is available to stream on Disney+.
