What Do You Meme? is spreading its wings to reach new audiences.
The company teamed up with mindfulness expert Case Kenny to create the self-improvement challenge Better Than Yesterday, marking the company’s first foray into the mindfulness and wellness category.
With 365 daily challenges “to live a more confident, fulfilling, and care-free life” — according to the box — this game pushes people out of their comfort zones using cards with prompts intended to help them grow. Each day, a single player takes a card from the deck and is given a task to complete by the end of the day. Better Than Yesterday can be a solo experience or an activity shared with friends or family to hold each other accountable on a growth journey.
The daily prompts specifically encourage personal development through activities designed to leave people feeling positive about their actions. The game might suggest players try a new good or spread compliments to a stranger. At the end of each year, calendar or otherwise, people can reflect on the actions and activities they’ve completed over the past year.
“Becoming a leading brand in the entertainment and pop culture space has been a fun and rewarding, yet challenging, process,” says What Do You Meme? Partner Elliot Tebele. “Now, we’re ready to take those learnings and apply them to a slightly new category.”
Kenny, an entrepreneur and a mindfulness expert, is the host of the podcast “New Mindset Who Dis?” and has authored multiple best-selling mindfulness journals. Of the collaboration, he says, “Better Than Yesterday offers a unique way for users to take on personal growth, unlike anything else on the market.”
Better Than Yesterday can already be found on retail shelves.
