Blokees unveiled several new items at the 2024 China Toy Expo last week to the delight of attendees. The company is dedicated to model figures and collectibles for all age groups and has obtained licenses for over 30 properties. New buildable figures for Transformers, Marvel’s Infinity Saga, and Spider-Man were among the latest items debuted last week.
In addition to international licensing, Blokees has a slate of self-developed products that are popular with consumers, proving to the market that there is strong potential for items related to Chinese culture — and self-developed IPs.Â
The company announced a globalization strategy last spring with plans to create products that will appeal to consumers globally. It has since obtained licenses for Ultraman, Transformers, Naruto, and Minions, among many other brands.
The China Toy Expo is held at the Shanghai New International Expo Center and attracts both domestic and international buyers. This year, more than 2,500 exhibitors participated. It anticipated 100,000 attendees.
For more information about Blokees, visit blokees.com.
