In partnership with The Toy Association, Blue Plate Media Services (BPMS) will host its 15th Annual Blue Plate Media Lounge at Toy Fair on Monday, March 3. Open to all exhibitors and attendees, the lounge offers free educational sessions covering media strategies, consumer engagement, and industry trends.
The day’s programming includes expert-led discussions, starting with “Stacking the Deck in Your Favor in 2025” at 10 a.m. BPMS Media Director Tim Jones will share data-driven strategies for targeting kids and parents, optimizing creative campaigns, and maximizing return on investment.
At noon, TikTok’s Agency Partnership Manager Anthony Felix will join BPMS President David Becker for “TikTok Talks TikTok.” This session will explore platform trends, the role of creators, and effective user-generated content strategies. Felix will also discuss TikTok Shop and its growing importance in the toy industry.
From 2 to 5 p.m., attendees can participate in the “Media Expert Round Table,” engaging one-on-one with BPMS experts on emerging media challenges and opportunities.
The Blue Plate Media Lounge, located in Room 1D05, will be open from 9 a.m. to 5 p.m. Show attendees are encouraged to register in advance. For more details, contact BPMS President David Becker.
