Bluey is getting the CAMP treatment in Chicago.
CAMP offers kids across the country a retail experience not quite like any other, with toy stores designed to be a hybrid shopping and play space. The store recently launched a collaboration with preschool series Bluey at its flagship Los Angeles location. Following the successful launch, the partnership is now headed to Chicago with plans to open May 24.
Like the Los Angeles location, Bluey x CAMP in Chicago will have a 5,000-square-foot home inspired by Bluey’s house in the series. Little fans can enjoy the full experience with Bluey games like Keepy Uppy and Magic Asparagus; dancing in Bluey’s playroom; a pillow fort and cardboard box castle to explore; a Bluey animation created for the event; Easter eggs referencing episodes from the show scattered throughout; Bluey goods to shop; and a meet-and-greet with Bluey and Bingo.
The new Bluey x CAMP experience will open May 24 at the Midwest flagship store in Chicago. Tickets are available for purchase at camp.com.
