Bonkers Toys is delivering new influencer-based collectibles.
The toy company is teaming up with LankyBox, the most viewed YouTube gaming duo in the world, to launch the pair’s first retail toy line. The channel stars Justin Kroma and Adam McArthur, along with a cast of animated characters, including Boxy, Rocky, and Foxy. It receives more than 1.5 billion video views per month, along with a total of 25 billion lifetime views.
“Justin, Adam, and the LankyBox crew are fantastic partners for Bonkers Toys,” says Brian Bonnett, president and CEO of Bonkers Toys. “We expect huge success at retail with the new toys as the combination of Lanky Box energy and massive fan base, along with Bonkers’ product design expertise will make for a winning combination.”
The toy line will include plush toys, mystery figures, squishies, and the Mini Mystery Box. The Giant Mystery Box will be filled with tons of themed surprises and fan-favorite characters.
“Having our toys at retail is a huge milestone for us,” says Kroma and McArthur. “We can’t thank the fans enough for all of their amazing support and we are so excited to share this line with them.”
The LankyBox toy line will be available for purchase at major retailers soon.
Bonkers Toys will be on hand at the Toy Insider‘s Sweet Suite event in New York City next week to showcase a variety of its new product lines.
The Toy Insider and the Toy Book are published by Adventure Media and Events LLC.
