BrandTrends Group, a marketing research company that specializes in kids and families, is launching LicenseSelector, a service designed to streamline the process of licensing deals between entertainment licensors and manufacturers.
“LicenseSelector is the result of a deep investigation for identifying the best license based on multiple criteria,” says BrandTrends CEO Philippe Guinaudeau. “It offers tailor-made insights extracted from a robust and extensive database. We know this will support manufacturers’ efforts in developing their licensing strategies as never before.”
LicenseSelector works by having manufacturers choose what products, demographics, license owners, level of brand popularity, and performance they are looking for. Then, LicenseSelector collects data from tens of thousands of entertainment licenses around the world to come up with a personalized list of ten potential licenses. LicenseSelector gives manufacturers an overview of each potential license including demographic compatibility and alignment with brand values.
LicenseSelector covers licenses across 42 countries.
