Bravado reveals the latest additions to its roster at this year’s Licensing Expo. Grammy Award winner Karol G officially joins the artist merchandising company and will expand her branding with their resources and expertise.
Karol G is a Colombian superstar known for her hit songs “Bichota,” “Provenza,” and “Si Antes Te Hubiera Conocido.” The Latin pop artist was named Billboard Latin Woman of the Year in 2024, and released a Netflix documentary, Karol G: Tomorrow Was Beautiful, earlier this month.
Karol G joins Bravado’s growing slate of Latin artists, including Anitta, Kali Uchis, Carin León, Myke Towers, and Xavi. With Latin music growing in popularity and revenue, Bravado plans to expand its licensing partners with its resources and partnerships in more than 40 markets. U.S. Latin music revenue hit a record $1.4 billion last year, and it now accounts for more than 8% of the total U.S. music market share. Bravado is also well-positioned to drive premium licensing programs for these artists across fashion, lifestyle, and retail platforms.
To view Bravado’s full list of Latin artists and licensing programs, visit bravado.com.
