Brilliant PR & Marketing has officially rebranded itself under one name: Brilliant.

The rebrand signals a bigger mission: uniting public relations, performance marketing, affiliate, paid media, influencer (earned and paid), experiential, social shopping, and retail activation under one identity.

Our new identity reflects the way we think: in bold deliverables, crafted brilliantly, and built to be the bridge between product and positioning, story and scale, then and now."
Kathleen Tomes
— Kathleen Tomes, Founder and CEO of Brilliant

“Brand awareness is just the beginning,” Tomes adds. “Our campaigns deliver at the highest level, driving sales, sparking conversations, and generating measurable results.”

The shift underscores Brilliant’s focus on building modern brand stories that resonate from shelf to screen, sparking measurable impact at every consumer touchpoint.

The agency’s leadership team combines long-tenured talent with new senior hires from Ogilvy, Havas, Edelman, and Gallery Media Group, blending global expertise with deep consumer market knowledge.

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Toy Book Newsroom

Toy Book Newsroom

Staff contributors provide breaking news and daily updates from The Toy Book Newsroom. The Toy Book has been on the #pulseofplay serving the North American toy industry since 1984.

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