Watch out: The critters are loose!
Epoch Everlasting Play’s Calico Critters welcomes its fans to experience their favorite animals in a different way with a direct-to-consumer website. The new site gives consumers the opportunity to purchase the full roster of connectible and collectible dolls and playsets, as well as exclusive access to limited-edition items that will be introduced year-round.
“As we continue to spread awareness and build brand loyalty in the U.S. market and beyond, Calico Critters fans can now have a more direct and engaging shopping experience to their favorite toy brand,” says Epoch CEO Jeff Cheslik. “This new website is designed to offer easier access to fan-favorite items as well as limited-edition and exclusive products that you can’t find anywhere else.”
Timed for the holiday shopping season, the website’s launch allows consumers to explore ready-to-play dollhouse homes, new and classic families, and seasonal playsets for kids and kidult collectors. This line, which debuted in Japan in 1985 and is known abroad as Sylvanian Families, includes anthropomorphized rabbits, moles, sloths, cats, dogs, kangaroos, koalas, giraffes, goats, and hedgehogs, among others.
