Character Arts, the exclusive licensor for Rudolph the Red-Nosed Reindeer, has expanded its licensing partnership with Ruz USA.
Under the new agreement, Ruz will release a range of Rudolph-themed plush products for the 2025 holiday season, including standard and animatronic plush. The company will also create and distribute a variety of Rudolph-themed novelty and seasonal items including home and tabletop decor, trains, PVC figurines, porch greeters, costumes, and more.
We are enthusiastic about expanding our partnership with Ruz and anticipate a very successful new line of plush. Ruz has built its reputation creating some of the most creative and modern plush formats in the market, and we are looking forward to working with them on an exciting new refresh for our Rudolph line.
Ruz has been a licensee of Rudolph the Red-Nosed Reindeer since 2016 for a range of consumer products which expanded to include ornaments in 2022.
“Rudolph is a cornerstone property for the holiday season. With plush as an integral category, we will be able to offer retailers a well-rounded program,” says Howard Krotman, CEO, Ruz USA. “We value our relationship with Character Arts and are looking forward to building upon our already strong existing partnership.”
This year, Rudolph the Red-Nosed Reindeer is celebrating its 60th year on television. Celebrations will take place across retail channels and holiday events will be held at resorts and theme parks across the country. In addition, a national touring stage show, Rudolph the Red-Nosed Reindeer: The Musical, will run for its 10th year.
For more information, visit characterarts.com.
