ChizSix Marketing & Media has been named Agency of Record for Clixo, the award-winning magnetic play system known for its flexible, open-ended construction and STEAM-aligned learning benefits. The announcement comes ahead of Clixo’s upcoming national retail debut at Target stores, set for July 2025 with nine SKUs.
As part of the partnership, ChizSix will oversee a comprehensive marketing campaign to support Clixo’s expansion, including brand strategy, public relations, influencer engagement, social media, digital media, and integrated communications. The campaign aims to position Clixo as a standout in the toy aisle and a go-to choice for families seeking screen-free, creativity-driven play.
Clixo, created by Toyish Labs, features a tactile system of 2D magnetic pieces that snap together into endless 3D creations. Since its 2020 launch, Clixo has earned accolades for its multi-sensory, research-backed design that encourages discovery, creative confidence, and inclusive play across age groups and ability levels. The product has also found a home in educational settings as a hands-on tool for expanding STEAM learning.
The Clixo announcement marks another strategic win for ChizSix, reinforcing the agency’s growing presence as a top marketing partner for toy and family brands across North America.
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