Baby toy and lifestyle brands Cloud b and Little Big Friends have named Swerve their agency of record.
“At Swerve, we are passionate about working with innovative and forward-thinking brands, and Cloud b and Little Big Friends are a perfect fit with Swerve’s strategic integrated marketing communications approach,” says Andrew Wagar, President and CEO of Swerve.
Swerve will launch influencer marketing and other public relations for Cloud b and Little Big Friends in the U.S. and Canada.
“The US and Canada are priority markets for our brands, and we are excited to work with Swerve as our agency partner to drive our brand awareness,” says Laurent Benichou, Owner of Cloud b and Little Big Friends brands. “Swerve has a long and successful working history with the Cloud b brand, and we are confident their talented team along with PJM Distribution and Do-Gree will help us achieve our business goals. We’re excited to embark on this new chapter of our storytelling journey with Swerve.”
Throughout the year, Swerve will work on promoting currently best-selling products and new lines of toys hitting shelves this year. Swerve also works with Playmobil, Mattel, Jazwares, and more.
