Crayola, a leading brand in children-centric creativity, has announced updates to its Global Licensing Division, representing a significant growth milestone for the company.
The expanded division will aim to diversify Crayola’s licensing and partnership portfolio. This will include categories such as apparel, accessories, health and beauty products, footwear, home goods, toys, publishing, puzzles, and games, as well as promotional opportunities.
The division will collaborate with third-party intellectual properties, including Harry Potter, The Very Hungry Caterpillar, L.O.L. Surprise, Paddington, Playmobil, Sonic the Hedgehog, and others.
As part of its Global Licensing Division, Crayola will enhance its team by bringing in industry experts from Canada, EMEA, Latin America, and the Asia Pacific regions.
These new global roles will drive our growth and boost engagement as we continue to cultivate meaningful consumer relationships and expand Crayola as a fully inclusive, multi-category, lifestyle brand."
This expansion helps Crayola demonstrate its commitment to bringing quality play to consumers while positioning itself as an international partner for licensing, partnership, and promotional collaborations.
“These changes will facilitate new licensed programs and partnerships, enhance our focus on licensed retail development worldwide, and support the growth of product categories and creative experiences internationally,” says Rompilla.
For more information, visit crayola.com.
