Crayola is bringing bringing back eight retired colors for a limited time, including Dandelion, which was retired in 2017; Blizzard Blue, Magic Mint, and Mulberry, which were all retired in 2003; and Orange Red, Violet Blue, Lemon Yellow, and Raw Umber, which were retired in 1990.
“As a first in the history of Crayola, we could not be more excited to bring back this beloved limited edition color collection that will give kids even more opportunities to colorfully put their imagination into action,” says Victoria Lozano, Chief Marketing Officer of Crayola. “Color has such a personal connection for kids of all ages. It plays a pivotal role in inspiring creativity, which is an integral catalyst for educational, emotional, and cognitive growth. At Crayola, we celebrate the enduring value of childhood creativity to help kids reach their full potential, and we look forward to seeing the limited edition colors inspire even more creative moments for our fans.”
Eight Crayola colors that have been retired since 1990 are coming back this year. | Source: Crayola
Eight Crayola colors that have been retired since 1990 are coming back this year. | Source: Crayola
These eight colors will be available in 8-count boxes of crayons, colored pencils, and markers, so every kind of artist can enjoy the revival. The colors will also make an appearance in licensed collaborations with Crayola’s licensing partners, including Lee, Caboodles, S’well, and more.
Official dates for these collaborations have yet to be announced. The crayons themselves will be available soon at major retailers.
