JAKKS Pacific and its costume division, Disguise, have announced the extension of their licensing agreement with Disney across Europe, the Middle East, and Africa (EMEA).
“We are incredibly proud of the growth we’ve achieved since first launching Disney-branded costumes in EMEA in 2022,” says Aneesa Beasley, Head of Commerical and Sales for Disguise.
The deal builds on Disguise’s established role as a leading provider of licensed costumes and accessories inspired by Disney characters, furthering the company’s international growth strategy.
“This expansion represents a significant milestone for our team, as it reflects not only the strength of the Disney brand but also the dedication and creativity behind our product development and go-to-market strategies,” Beasley adds.
Since launching Disney-branded costumes in the region in 2022, Disguise has expanded its retail footprint through distribution partnerships and localized product offerings. The renewed agreement will allow the company to continue delivering new costume and accessory lines to Disney fans of all ages. These products will support year-round dress-up occasions as well as seasonal events, including Book Week, Carnival, Halloween, and Christmas.
Disguise has produced Disney costumes in North America for more than 30 years, and the company’s EMEA expansion mirrors its long-standing collaboration with the brand. By securing new retail outlets and strengthening its position in multiple markets, Disguise is reinforcing its commitment to creativity, quality, and immersive brand experiences.
“Disguise has been the Disney costume manufacturer in North America for over 30 years, and we are pleased to be growing a similar collaboration in EMEA,” says Tara Cortner, President and General Manager of Disguise. “By securing new retail outlets and deepening our presence in multiple regions, we continue to deliver Disney brand attributes and storytelling moments via our amazing costumes to families and fans across the world.”
The extension highlights Disguise’s ongoing strategy to provide a robust product pipeline and broaden consumer access to licensed dress-up across key regions, underscoring its role as a global leader in the costume industry.
Learn more at disguise.com.
