Disney Consumer Products is enhancing its creative teams for the Americas. Bobby Kim, aka Bobby Hundreds, is officially the VP of Creative for the Americas and, with this role, will expand on the ideals and initiatives of the company.
The newly appointed vice president is a well-known fashion designer and co-founder of The Hundreds brand. In this position, Kim will oversee the company’s licensed and theme parks creative teams and report to Marcus Rosie, svp of global creative.
Before joining the Disney Consumer Products team, Kim co-founded The Hundreds, an influential streetwear brand that shaped the intersection of the fashion industry and community over the past two decades. Beyond the apparel, Kim is a bestselling author, screenwriter, producer, and founder of Family Style, which merges fashion and food.
“With more than 20 years of experience, Bobby’s creativity and cultural influence transcends fashion,” said Rosie. “His commitment to innovation and authenticity makes him the ideal candidate to lead our Americas creative teams as we continue to surprise and delight consumers through our licensed, theme parks, and Disney Store businesses.”
To learn more about this division of Disney Experiences, visit disneyconnect.com/products.
