Create 100, a global celebration of creativity marking 100 years of Disney, has officially launched.
Renowned visionaries and next generation talent across fashion, music, art, and more have donated artworks, items, and experiences to benefit Make-A-Wish as part of Create 100. These donations are inspired by their personal connection to stories and characters across Disney, Pixar, Marvel, Star Wars, and 20th Century. Disney also commemorated the launch with a $1 million donation to Make-A-Wish to support the granting of life-changing wishes for children with critical illnesses.
“Disney’s timeless stories and characters have made an indelible mark on pop culture around the globe, transcending borders, industries and generations,” says Tasia Filippatos, Consumer Products, Games, and Publishing President. “We couldn’t think of a better way to honor 100 years of Disney storytelling than by collaborating with this outstanding collective of visionaries in support of Make-A-Wish.”
To kick off the campaign, Disney worked with Virgil Abloh Securities to reveal a 6-foot structural sculpture of Sorcerer’s Apprentice Mickey from Disney’s Fantasia at the Royal College of Art (RCA) in London. This life-size piece, titled ‘Structural Sorcerer — a Sorcerer’s Apprentice Mickey Sculpture,’ was commissioned by Disney and designed by Alaska Alaska.
“Paying homage to the everlasting legacy of Virgil Abloh, the Sorcerer’s Apprentice Mickey sculpture takes inspiration from his work on the grid furniture series and the Mickey Mouse illustration he created in 2018 in celebration of Mickey Mouse’s 90th birthday,” says Shannon Abloh, the late artist’s wife.
In line with Create 100’s goal to inspire and champion next-generation talent, the sculpture will be on display at the RCA over the summer. Additional artworks, items, and experiences will be revealed over the summer, all planned to be auctioned to benefit Make-A-Wish.
“Make-A-Wish was born out of the kindness and generosity of community members who saw the power that wishes have to forever change the lives of wish kids, their families, and everyone involved,” says Leslie Motter, President and CEO of Make-A-Wish America. “Through Create 100, Disney has come up with an innovative way to bring together some of the world’s most iconic creators and artists to be part of the community that makes wishes possible.”
The Create 100 contributions feature everything from musical elements to comic books to recreations of iconic movie props and more from talent such as global icon Beyoncé, French fashion designer Christian Louboutin, Italian Global Creative Director for Swarovski Giovanna Engelbert, Chinese pianist Lang Lang, American fashion pioneer Tommy Hilfiger, and Brazilian artist Vik Muniz. Global partners such as Adidas, Pandora, and Coach will also be contributing one-of-a-kind pieces to the celebration.
