Dr. Seuss Enterprises has named Ellie Terveen as its Director of Retail Sales.
Terveen, who previously held the role of Interim Senior Director of Retail Operations at Adidas Global, will spearhead all retail relationships in the U.S. and abroad for Dr. Seuss Enterprises. This latest hire comes as the global children’s entertainment company continues to accelerate new consumer product lines and breakthrough marketing programs.
“I am so grateful to be joining the team at Dr. Seuss Enterprises, helping to move on their vision of promoting literacy and imagination through Dr. Seuss’ iconic works,” says Terveen. “In this new role, I look forward to leaning on my extensive experience in merchandising to strengthen the incredible work this beloved property is doing.”
Terveen will report directly to the CEO and President of Dr. Seuss Enterprises, Susan Brandt, and will manage the relationship between the company and brick-and-mortar and e-commerce retailers.
“Ellie has a proven record of not only heightening retail marketing and merchandising programs for impressive brands, but also being a standout leader, driving teams to exceed their goals,” says Brandt. “With such an impressive background I am excited to see how she advances as Dr. Seuss Enterprises expands.”
With more than a decade of experience in the industry, Terveen will continue to help the company evolve and expand the Dr. Seuss brand platform while playing a key role in the collaboration between the company’s marketing teams, licensing teams, international teams, licensees, and retail partners.
