Educational Insights has launched its first TikTok in-app toy shop.
Over the past year, Educational Insights’ 3D puzzle Kanoodle has gained more than one billion views on TikTok, making it the perfect brand to launch a TikTok shop.
“On TikTok, Kanoodle has become a source of entertainment and community,” says Lisa Guili, General Manager of Educational Insights. “People with a common interest are watching and engaging with our brand and each other, inspiring them to explore that love of puzzle play with Kanoodle videos and live streams. Whether these fans play virtually or watch and solve using their own Kanoodle game, they’re participating in and contributing to the overall fun.”
#Kanoodle has more than 300 million views between live streams and sponsored posts with TikTok creators, which has in part led to a 20% bump in Kanoodle sales last year.
“It’s incredible how much more accessible TikTok has become for creators and brands,” says Lee Parkhurst, Senior Marketing Manager at Educational Insights. “The potential for growth in this new format is truly unlimited. We believe our company is in a unique position within the industry as our long-time seller Kanoodle has made a positive impact and built a strong online community through the love of play.”
Kanoodle and Educational Insights’ Playfoam toys are currently available for sale on the company’s TikTok shop.
