Eolo Toys has acquired a stake of Ywow Brands, a producer of toys, board games, and pet products, ahead of Spielwarenmesse.
“We are happy to complete this strategic acquisition and we will support Ywow Brands and its management team to design and develop premium, culturally relevant consumer products to take the business to the next level,” says Alex Prieto, Director of Fun for Eolo Toys.
Ywow Brands was founded in 2019 and is headquartered in Hong Kong. Eolo Toys recently reopened its permanent Hong Kong showroom in November.
“I was impressed by Eolo’s design and product development capabilities,” says Michele Rudelli, Founder and CEO of Ywow Brands. “They understand very well our highly competitive markets and I’m honored to be part of this project.
Eolo Toys will showcase off Ywow Brands products at Spielwarenmesse next week from Jan. 30-Feb. 3. The company’s booth is in Hall 4A at Booth No. C-14.
