Etta Loves’ latest sensory toy for babies also provides emotional support to parents.

The sensory set features a deck of 12 cards. One side of the cards features an image that is designed to visually stimulate a baby, including swirls, stripes, and other contrasting black-and-white designs. The other side of the cards features affirmations for parents, including “I am enough always,” “My baby and I are learning as we go,” “I am a great parent,” and more. 

Since a baby’s eyes aren’t fully developed when they are born, using stimulating flashcards helps babies develop their eyesight and form connections in their little brains. The Sensory Flashcards were designed with the help of an orthoptist and Etta Loves’ scientific research partners at The Sussex Baby Lab. The deck also comes with a card featuring ideas for using the cards and facts about how babies’ sight develops as they get older.

The Sensory Flashcards are available at ettaloves.com for $20.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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