Licensing International has revealed the winners of its 2024 Excellence Awards.
The awards took place last night at a ceremony opening Licensing Expo in Las Vegas. The ceremony was hosted by George Leon, Founder and CEO, Cakewalk Entertainment, and Maca Rotter, President and CEO, La Panadería. The awards were presented by sponsors Alifish, InSpirit Designs, Jazwares, SEGA, and Stumble Guys.
There were nearly 200 finalists and more than 800 submissions. A panel of 200 judges from 20 countries narrowed it down to winners across 32 categories, including two new categories: Best Advertising Campaign Featuring a Brand and the Members’ Choice Award.
The Licensing International Excellence Awards winners represent the boundless creativity, ingenuity, and talent of the global brand licensing industry. We congratulate this year’s winners on their adeptness in bringing the world’s most beloved brands, characters, and properties to consumers in exciting and unique ways.
The winners are as follows:
Best Brand: Animated
Bluey – Ludo Studio & BBC Studios
Best Brand: Art, Design, or Museum
V&A
Best Brand: Corporate
United States Postal Service (Global Icons)
Best Brand: Food, Beverage, Restaurant
M&M’S – Mars Wrigley (Brand Central)
Best Brand: Interactive or Digital Brand
Chefclub
Best Brand: Live Action
Ted Lasso – Warner Bros. Discovery
Best Brand: Music Artist, Celebrity, or Fashion
Grateful Dead – Warner Music Experience
Best Brand: Publishing, Stationery, or Social Expression
Moomin – Moomin Characters Oy Ltd (Rights & Brands)
Best Brand: Sports, eSports, or Collegiate
NASCAR
Best Brand: Toy
Barbie – Mattel
Best Product: Apparel, Footwear, or Accessories for Corporate Brands
Loungefly – McDonald’s (The Joester Loria Group)
Best Product: Apparel, Footwear, or Accessories for Entertainment Brands
GUCCI – Gremlins
Best Product: Appliances, Housewares, or Electronics for Corporate Brands
Car Off Shore S.r.l. – FIAT 500 (IMG)
Best Product: Appliance, Housewares, or Electronic Product for Entertainment Brands
Dalstrong – Batman
Best Product: Food or Beverage for Corporate Brands
Ferrero/The Coca-Cola Co. – Sprite (CAA Brand Management)
Best Product: Food or Beverage for Entertainment Brands
FoodStory Brands – Yellowstone
Best Product: Health & Beauty
Hismile – Wonka
Best Product: Home Decor
Eichholtz – The Met (Beanstalk)
Best Product: Interactive or Digital Product
Apple – Peanuts
Best Product: Publishing, Social Expression, or Back-to-School
Moleskine – Van Gogh Museum (Art Studio 3, Italy)
Best Product: Toys, Games, Novelties, or Role Play (ages 0-8)
Fun.com – Disney Pixar
Best Product: Toys, Games, Novelties, or Role Play (ages 8+)
Big Potato Games – U.S. Postal Inspection Service (Global Icons)
Best Advertising Campaign Featuring a Licensed Brand
Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)
Best Collaboration: Hardlines or Packaged Goods
Caran d’Ache x Keith Haring (Artestar/CAA Brand Management)
Best Collaboration: Softlines
Swatch x Jean-Michel Basquiat (Artestar)
Best Licensed Promotion
7-Eleven x Brown & Minions – CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio Pte Ltd)
Best Location-Based Experience or Initiative
Shrek x Airbnb
Best Retailer: Corporate, Lifestyle, Fashion, or Sports Brands
Kohl’s – Crayola (Retail Monster)
Best Retailer: Entertainment Brands
Williams Sonoma – Bridgerton
Best Sustainability Initiative
ERDOS Polar Series – Narwhal Ocean Research Center (ALFILO Brands)
Members’ Choice Award
Barbie x Zara
Most Impactful Service Provider
Dependable Solutions
