OgoSport, known for its innovative outdoor play products including the OgoDisk, has named Play Visions, a wholesale distributor that has provided specialty retailers with unique toys and gifts for more than 30 years, as its exclusive distributor in the U.S. for the company’s Active product line. Under the new partnership, Play Visions will distribute OgoSport Active’s range of outdoor play products to independent specialty retailers across the country. The deal goes into effect beginning June 1.
In addition, Play Visions will be responsible for marketing, sales, and distribution of OgoSport’s Active product collection and will provide ongoing customer support to retailers and sales reps. Play Visions will also showcase OgoSport Active products at upcoming trade shows and events.
“OgoSport’s Active product line is a perfect fit for our portfolio, and we are excited to be able to offer these innovative toys and games to our customers,” says Kiley Rose, CEO of Play Visions.
Kevin Williams and Jenie Fu, co-owners of OgoSport, share the sentiment. “Play Visions has a great reputation in the toy industry, and we believe that this partnership will help us to bring our products to even more customers and grow our business,” Williams says.
Play Visions will exhibit new products next month at the American Specialty Toy Retailing Association’s (ASTRA) Marketplace & Academy. For a look at more great products hitting the specialty market this year, check out The Toy Book’s 2023 Classics & Specialty Issue right here.
