New year, new Hasbro merch from Fanattik. The two companies renewed their licensing partnership, meaning more collectibles featuring Magic: The Gathering, Dungeons & Dragons, and Transformers are OTW in 2024.
“We work closely with the Wizards of the Coast team in the USA when it comes to product development, they live and breathe the brands and totally understand what we are trying to achieve,” says Melissa Tudor, Fanattik’s creative director. “Members of our creative team and myself will be flying out to Seattle shortly to spend time at the Wizards HQ, to build on our initial successes and take our future ranges to the next level.”
Different collectibles that have emerged from the agreement so far include a Tomb of Horrors Bottle Opener, a Volo’s Guide to Monsters pin set, a Thieves Key to the Vault replica, and a Spelljammer Adventures in Space Ingot.
“Dungeons & Dragons has grown to become one of the best-performing titles in the Fanattik portfolio,” says Anthony Marks, managing director for Fanattik. “With (its) 50th anniversary coming up, demand for Fanattik gifts and collectibles from our retail partners is only going to grow.”
The collaboration between the two companies will spotlight D&D and Transformers, which are celebrating their 50th and 40th anniversaries, respectively, this year.
