Over the next month, DreamWorks Animation and Universal Products & Experiences are unveiling the Gabby’s Dollhouse Join the Party experience in retail locations across Europe.
At the activation, participants scan a QR code to join in on a scavenger hunt with Gabby and help her find statues of her five missing friends. Each discovery during the hunt unlocks exclusive content and a custom photo filter. Once the scavenger hunt is over, participants can party, receive cat-ear crowns and stickers, and possibly meet Gabby herself. The activation will also feature displays of Gabby’s Dollhouse toys from Spin Master and The LEGO Group.
The Gabby’s Dollhouse Join the Party Trail Experience is a great example of our strategic commitment to innovate and invest in our leading preschool brand. As part of a sustained marketing effort that is building towards the launch of Gabby’s Dollhouse: The Movie in September 2025, we’re excited to kick-off with an immersive Gabby’s Dollhouse Join the Party Trail Experience. There’s something really special about Gabby, and we look forward to bringing her world to life by creating memorable experiences for families across Europe."
The experience opened at Bluewater Shopping Centre in Kent, United Kingdom over the weekend and runs until Nov. 3. The experience will then move to Paris Belle Épine in France from Nov. 4-10, the Mall of Berlin in Germany from Nov. 12-16, the Milan Il Centro in Italy from Nov. 17-24, and an unrevealed location in Spain during Q1 next year.
