GennComm, a global consumer marketing agency, has announced a collaboration with promotional consumer products brand Logo Woman to create various products and marketing programs. Through this collaboration, GennComm will have access to Logo Woman’s extensive catalog of branding products, like trade show booths and influencer gifting boxes.
Logo Woman will also have access to GennComm’s wide range of patented sensory tactile toys, developed under the company’s product development and licensing division, ImaGENNation, as well as other products under GennComm’s ownership. Earlier this year, GennComm secured a patent from the U.S. Patent and Trademark Office for their new furry slime products. Jeremy Brian Medwed, Director of Innovation at ImaGENNation, invented the furry slime, as well as other sensory toys patented under the GennComm brand. Another innovation by GennComm was using memory foam in plush toys, which they licensed first to Beverly Hills Teddy Bear Company in 2017. Since then, GennComm has acquired many licensees for the use of the concept.
“Our partnership with Logo Woman is a natural progression for GennComm, enabling us to further connect brands with consumers through on-trend products that help them shine,” says GennComm CEO Genna Rosenberg. “I’ve worked with Karen Klaparda, CEO of Logo Woman, for nearly 30 years, and this alliance will strengthen our ability to deliver branded products, dream custom gifts and spectacular mailings for diverse companies, studies, conferences and other agencies that will authentically resonate with audiences and reinforce brand loyalty.”
Klaparda also shares her thoughts on the collaboration, saying, “Personalization and customization are huge megatrends at the center of all we do at LogoWoman.com, and technology has driven innovation in very exciting ways. Genna and her team’s reputation for creativity and quick-to-market brand savvy is unmatched.”
