With Licensing Expo opening its doors tomorrow in Las Vegas, Hasbro is kicking off the show with reveals for some of its top brands, including My Little Pony, Transformers, Peppa Pig, and more.
For North America, Hasbro has inked a licensing agreement with Tara Toy for Furby-themed arts and crafts kits that come with paints, pompoms, jewelry, and more. This collaboration, which is set to launch next year, follows the launch of Tara Toy lines for Peppa Pig and My Little Pony. Hasbro is also collaborating with TeeTurtle for plush toys from Dungeons & Dragons, Magic: The Gathering, My Little Pony, and Transformers.
In China, Hasbro is collaborating with Dinosaw and Reesee for My Little Pony. The Dinosaw collaboration will include surprise toys that feature miniature versions of the characters from My Little Pony: Make Your Mark. The Reesee collaboration launches this month with a plush line featuring the Mane 6 and includes bags, clothes hangers, dolls, and more.
Finally, Hasbro is teaming up with HTI for the EMEA region for new Peppa Pig toys, including Peppa Pig’s Tumbling Tower (£19.99) and Peppa Pig Modelling Sand (£0.85-12.85).
