Hasbro reveals buzzworthy news for many brands within its beloved portfolio at this year’s Licensing Expo. Attendees can stop by booth No. G170 to see sneak peeks at new products and collaborations coming in 2025.Â
Hasbro celebrates Monopoly's 90th anniversary with numerous collaborations. | Source: Hasbro
Hasbro celebrates My Little Pony with new apparel, collectibles, and beauty collabs. | Source: Hasbro
Retro faves get a revival with these Hasbro products. | Source: Hasbro
Dungeons & Dragons fans can expect new collectibles and books. | Source: Hasbro
Kicking off the surprises is Peppa Pig’s newest family member, Evie, who will debut in the Peppa Meets the Baby Cinema Experience and is integral in upcoming launches. Hasbro has numerous surprises regarding Evie, including music from the Peppa Meets the Baby –The Album, character activations at select Merlin Entertainments locations, and new experiences at Peppa Pig World. Peppa Pig will also feature in future collaborations with Jada Toys, Just Play, Mad Engine, William Lamb, DNC, Sunny Days Entertainment, and more.
To celebrate Monopoly’s 90th anniversary, Hasbro passes ‘go’ and collects new collaborations with Arthur Sleep, Baseball Lifestyle 101, Sprayground, Lancôme, Funko, and more. The year-long celebration will showcase new licensing offers for apparel, accessories, promotions, and collectibles. Following the board game trend, Hasbro honors Candy Land through partnerships with Beauty Creations and Crickets.
Hasbro promotes more than 40 years of friendship and magic with My Little Pony fashion collaborations with Anta Kids, Casio, Lola and The Boys, Miniso, and more. Consumers can expect collectibles from Mighty Jaxx, New Zealand Mint, Pop Mart, and Ty, as well as beauty collabs with Dencare, Frog Prince, and Yili.
Consumers can expect nostalgia revivals with retro brands such as Jem and the Holograms, Littlest Pet Shop, and Power Rangers. Fan-favorite characters from their respective franchises will appear in upcoming projects with Bums & Roses, SuperX, Loungefly, CAMP, and Funko. Hasbro also forges fantastical surprises with new offerings for Dungeons & Dragons fans, including collectibles from WizKids, foil packs from Sirius Dice, and premium boxed editions from Beadle & Grimm’s.
To explore the full range of collaborations and product launches revealed at Licensing Expo, visit hasbro.com.Â
