Mattel and Hasbro Barbie x Play-Doh collaboration officially launches today exclusively at Target. Consumers can now experience new playsets and pattern packs combining Barbie’s stylish doll line with Play-Doh’s open-ended and imaginative play experiences.
Consumers can create fashionable looks with the designer doll assortment line, available in four unique pattern styles: Ruffles and Bows, Fashionista Ruffles, Florals and Fringe, and Hearts and Hair. To enhance the imaginative experience, the line features three designer pattern packs, which elevate play with florals, gems, pearls, and more.
The Fashion Show Playset acts as a runway and design studio. | Source: Hasbro
Kids can create stylish looks with the designer doll line. | Source: Hasbro
These designer packs elevate the Play-Doh Barbie crafting experience. | Source: Hasbro
Kids can watch as their Barbie turns on the runway. | Source: Hasbro
Kids can create outfits with the Fashion Show Playset. | Source: Hasbro
Alongside the exclusive Target launch, Barbie fans can create floral and stylish ensembles with Play-Doh Barbie Garden Party. Available exclusively at Amazon, this set features three Play-Doh cans, a pre-made pattern sheet, two hair molds, and more for creating springtime looks.
Consumers can create Play-Doh clothing, accessories, and hairstyles for Barbie dolls with playsets, dolls, and patterns now at Target and most major retailers this August. To discover more Play-Doh products, visit hasbro.com.
PLAY-DOH BARBIE RUFFLES AND BOWS DESIGNER DOLL SET
Place the doll on the stand and use the Play-Doh pattern sheet and tools to create ruffle and bow-themed clothing, accessories, and hairstyles. The set includes three cans of Play-Doh, a Barbie doll, a pre-made Play-Doh pattern sheet, and molding tools.
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PLAY-DOH BARBIE FLOWERS AND FLORALS PATTERN PACK
Designed as an add-on for any Play-Doh Barbie doll set, this accessory pack is perfect for customizing and accessorizing looks with sandals, a purse, sunglasses, and flowers. The set includes four Play-Doh pattern sheets, eight tools, and designer accessories.
