Hasbro is expanding its digital distribution network with the launch of the Peppa Pig & Friends channel on Samsung TV Plus this fall. The new destination marks a significant milestone for the company’s direct-to-consumer strategy, achieving full coverage across major U.S. FAST (Free Ad-Supported Streaming TV) and AVOD (Advertising-Based Video On Demand) platforms.
The Peppa Pig & Friends channel offers a curated lineup of preschool programming, featuring Peppa Pig alongside Ben & Holly’s Little Kingdom. It joins Hasbro’s growing family of branded channels, including My Little Pony, Transformers, Power Rangers, and Dungeons & Dragons Adventures, as well as the upcoming Hasbro Legends channel.
“With Peppa Pig & Friends joining Samsung TV Plus, we’re not only expanding our reach, but we’re also creating a trusted destination where families can enjoy Hasbro’s content in a safe, ad-controlled environment,” says Yannick Ferrero, head of content sales & digital distribution, Hasbro.
Hasbro’s FAST and AVOD network now spans more than 15 platforms across the U.S., Canada, and the U.K. Since August 2024, the company has doubled its number of streaming endpoints and is on track to double total viewing hours by the end of 2025.
The addition of Peppa Pig & Friends reinforces Hasbro’s strategy to pair its franchise-driven entertainment with scalable digital distribution. As families increasingly embrace ad-supported streaming, Hasbro continues to expand its global reach, deliver brand-safe programming, and create new opportunities for advertisers across its franchise ecosystem.
