Hasbro Considers Sale of eOne Division to Founder Darren Throop

Hasbro in talks to sell eOne back to its founder. | Source: Hasbro

Hasbro is in talks to sell its Entertainment One (eOne) Film & TV business. Its founder and former CEO, Darren Throop, is said to be one of the main contenders, with the backing of private equity firm CVC Capital Partners. Bloomberg was the first to report the negotiations between the toy and game giant and Throop earlier this week.

Hasbro’s “we are one” campaign kicked off 2020 with a push that included a Feb. ’20 advertorial cover of The Toy Book. | Source: Hasbro

The formal auction is being led by J.P Morgan and Centerview Partners, according to The Hollywood Reporter. The sale will include a film and TV library of more than 6,500 titles such as Dungeons & Dragons: Honor Among Thieves, The Woman King, Yellowjackets, The Rookie, and more.

Hasbro is shifting focus to become a leader in digital gaming and confirmed its plans to sell eOne last November, in alignment with the company’s recent agenda.

In the event of any sale, Hasbro will likely retain the preschool intellectual property (IP) it acquired in the 2019 eOne deal, including Peppa Pig and PJ Masks, both of which it produces toys for.

Hasbro will report its Q1 2023 earnings on April 27 and The Toy Book will have all the details on the company’s performance.

About the author

Nadia Velit

Nadia Velit is the Senior Editor at Adventure Media & Events where she writes for The Toy Book, The Toy Insider, and The Pop Insider. As a trusted source for parents and gift-givers and a toy industry expert, Nadia focuses on all things toys and stays on top of all of the hottest trends. She loves to be outside with her chickens and is always ready for a game of giant Jenga or old-fashioned Twister. When she’s not playing with friends and family, you can find her curled up with a Sandra Brown mystery novel or obsessing over The New York Times Spelling Bee although truthfully she would rather be at Hogwarts. Nadia has been featured on CBS, NBC, FOX, and more.