Highlights for Kids is highlighting new licensing agreements in advance of the family media brand’s attendance at Licensing Expo in Las Vegas next month.
“The Highlights brand has been helping children become their best selves by publishing content and creating experiences that engage, delight, and foster joyful learning for over 75 years,” says Dennis Hupp, senior vice president of omnichannel sales and marketing, Highlights. “We are excited to announce these new licensing relationships, which will complement the overwhelming success of our retail program and expand our brand presence in categories that are important to Highlights families.”
Playtek LLC, the company’s newest licensee for learning and activity toys, is bringing its new line to market next year. Additionally, Playstories is releasing three new personalized storybooks including Kindness ABC, Kindness 123, and We’re Better Together. PAPP International is also expanding its Color-by-Number series and Bendon Publishing is expanding its value-channel line. These new licensees join Highlights library of licensed products including Educational Insights’ Hot Dots Jr. interactive workbooks, Buffalo Games Hidden Picture board game, Baketivity Kindness Cookies Kit, and Leap Year’s boxed puzzles and card games.
Licensing Expo 2022 takes place at the Mandalay Bay Convention Center May 24-26. Interested parties may visit Highlights at Booth No. E111.
Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today.
